Search Engine Optimization or SEO is the strategy for websites to rank high in search engines, making them visible to potential users. Just like any other industry, SEO has its own specific terms. If you want to improve and become a professional in SEO, you need to be familiar with SEO terms from A to Z. In this content, we have compiled the most commonly used SEO terms for you.
Why Should You Learn SEO Terms?
As digitalization rapidly progresses, SEO has become one of the prominent fields of work. The desire of businesses to stand out in search engines and expand their target audience has led them to optimize their websites with SEO. Learning the SEO terms used in the process will help you take conscious steps in making your website compatible.
Alt Text/Tag
Visible in the HTML of a website, it is the description of images. Search engines read the alt tag of images, making alt text an important term for SEO.
Backlink
It is a reference from one website to another by providing a link. Getting backlinks from reputable sites can impact your search engine ranking.
Canonical URL
A code that indicates to search engines that the main page is the best page when the same content is accessed from multiple pages to avoid duplicate content issues.
Duplicate Content
When the content on a website is similar or identical to the content on another site, it is called duplicate content. This negatively affects the site’s ranking.
Frame
A frame is embedded in the HTML code to display structures within a site in a specific way. Frames are not recommended by SEO experts as they make it difficult for search engines to find content.
Googlebot
It is Google’s web crawling system that collects content from websites to add to its search index.
Hub
A page with authoritative information on a specific topic or keyword, providing outbound links to relevant pages.
Index
The process of search engines crawling a site, storing page data in their database, and displaying relevant pages to users. Sometimes pages may not be indexed for specific reasons. Pages that are indexed and visible in search engines are called indexed pages.
Keyword Density
The number of times a keyword appears in the content of a page in relation to the length of the text. Keyword density is important for SEO.
Latent Semantic Indexing
A method of providing users with the most relevant results in long-tail search queries through semantic indexing.
Meta Description
It is the page description that can be added to the head section of HTML pages. It affects organic clicks from search engines as it provides descriptive tags about the content of the article.
Nofollow
A meta tag that instructs search engine bots not to follow a link.
Outbound Link
A link that redirects visitors from one page to another.
PageRank
A scoring system by Google that evaluates the quality and trustworthiness of backlinks to a site.
Robots.txt
A text file on a website that instructs search engines on which areas of the site to follow and ignore, including desired areas for analysis such as sitemap.
Sitemap
A list that shows which pages on a website will be included in the search index and visible to visitors.
Time on Page
An estimation of the time a visitor spends on your website.
Usability
Refers to the ease of use of a website. Compatibility with browsers, design, and other factors are important for usability.
Zero Click Search
When a user finds the information they are looking for directly on the search engine results page without the need to click on a website.
